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Web / Internet Performance Analyst
Tampa, FL

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Direct Hire

$85,000 - $100,000 / yr


THE HIRING COMPANY
Our Tampa, FL based client believes in creating healthier lives, healthier communities, and a healthier planet. Their associates have created a rich and proud legacy that goes back well over 100 years, and today, they are a global team across 21 countries. Company believes that investing in their associates is vital–they are empowering their teams to embrace diversity of thought, solve problems faster, and create innovative solutions that meet their customers’ needs now and into the future. This organization invests in the whole person so that you can build your future along with theirs. 
 
Position will be based in our client’s Tampa office, working a hybrid arrangement (2-3 days a week in the office). 
 
HOW YOU WILL MAKE A DIFFERENCE
The WEB / INTERNET PERFORMANCE ANALYST is primarily responsible for monitoring and reporting on the company’s internet/web performance and the success of various campaigns (ROI) from a customer perspective. This is a new position, and you will have a part in creating the role.
 
Job Responsibilities
  • Analyze website traffic and user behavior to provide insights for improving website performance and user experience.
  • Monitor key performance indicators (KPIs) such as traffic, engagement, and conversion rates to identify trends, patterns, and areas for improvement.
  • Produce regular reports on website performance and communicate insights and recommendations to key stakeholders.
  • Develop and execute A/B testing and optimization strategies to improve website performance and user experience.
  • Collaborate with the design and development teams to ensure website changes are aligned with business objectives, best practices and SEO.
  • Stay up-to-date with the latest web analytics tools and techniques and make recommendations on how to improve website data collection and analysis.
  • Tag sites and mobile app using GTM as required.
  • Maximize technology to accelerate results.
  • Ensure cost containment solutions are identified and deployed (e.g., RTW program, outcomes-based resolutions, etc.); support solutions with metrics and encourage stakeholder compliance.
  • Conduct and coordinate research and other activities for legal defense matters.
  • Establish key departmental metrics; create KPIs, analyze trends, and generate consistent and actionable management reports
 
 
Qualifications & Experience
  • Bachelor’s degree in a related field such as Computer Science, Marketing, or Statistics.
  • At least 3 years of experience in web analytics or a related field.
  • Strong knowledge of web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
  • Experience using Data Studio/Looker Studio, FullStory, Brightedge, Tableau or similar tools.
  • Proficiency in applying A/B testing and optimization techniques.
    Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills to effectively communicate insights to stakeholders.
  • Knowledge of web development, design best practices and SEO is a plus.
  • History of success working with minimal supervision.
  • Local to Tampa, FL or willing to relocate and work a hybrid arrangement (2-3 days per week in the office). Some relocation assistance may be offered for a highly qualified candidate.
  • Authorized to work in the USA without any form of sponsorship, now and in the future.


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