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National Sales Director
Cincinnati, OH

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Direct Hire

$150,000 - $175,000 / yr

The company is a leading provider of Flexible Automation Systems for sheet metal manufacturing, recognized as a technology leader in automation. Located near Cincinnati, Ohio, the company is a wholly owned subsidiary of a European parent. They are a well-established and rapidly expanding organization poised to broaden our business horizons.

·        Industry-Leading Provider of Innovative Solutions,

·        Highly Compensated Commission Structure

·        Excellent Sales Culture: Career Development, High Level Training, Collaborative Team Selling

·        Commitment to Excellence, Respect, and Integrity

·        Challenging and Rewarding Sales Experiences

·        Ongoing Investments in Sales Development and a Collegial, Supportive Work Environment

 Company employees embody passion, creativity, and dedication to making a significant impact.

Do you thrive in a team environment? Are you a confident leader, self-motivated, and focused on your career growth? Can you translate sales strategies and goals into actionable steps?

Are you detail-oriented, setting a positive tone for your team?

This role demands a highly organized and disciplined individual to collaborate across departments, developing synergistic processes and Strategies to close sales opportunities.

You must be process-oriented and efficient in your daily activities.


·        A Leader

·        A Coach who fosters talent

·        Transparent and Collaborative

·        You lead by example, embracing both serious and light-hearted aspects of our culture.

·        Team Player

As National Sales Director US, you will oversee the sales operations in the USA, driving sales strategy and leading the sales team to achieve and exceed sales targets. Your leadership will be instrumental in expanding our market presence, cultivating strong relationships with key clients, and driving sales towards success.

 Key responsibilities will include: 

§  Sales Leadership & Strategy Development: Develop and execute a comprehensive sales strategy across North America, aligned with the company’s goals and objectives.

§  Lead market analysis: guide efforts to identify trends, opportunities, and challenges, adapting strategies as needed, to develop all territories. Develop benchmarks with competitors, acquire information on their value propositions.

§  Team Management & Development: Lead, motivate, and manage a high-performing sales team, setting clear sales targets and KPIs. Ensure continuous team development through training and mentorship, promoting a culture of excellence and accountability.

§  Client Relationship Management: Establish and maintain strong, long-lasting client relationships. Understand client needs and market demands, offering technology solutions that enhance customer satisfaction and loyalty.

§  Partners Management: Establish, maintain, or terminate relationships with agents for specific territories, through the territories managers.

§  Revenue Growth & Market Expansion: Drive sustainable financial growth by boosting sales and establishing strong relationships with new and existing customers. Identify and develop new market opportunities across North America.

§  Collaboration & Integration: Work closely with the Marketing, Product Development, and Customer Service teams to ensure a cohesive and comprehensive approach to market expansion and customer management.

§  Performance Monitoring: Regularly review sales performance against targets, providing detailed reports to senior management, and adjusting strategies as necessary to ensure goals are met or exceeded.

§  Negotiation strategies: Support Salespeople in preparing negotiations, leveraging prices, conditions, and technical solutions to acquire the business.

§  Product development: Collaborate with marketing and international product development teams to develop effective sales and promotional materials.

§  Budget and Forecasts: Collaborate with upper management in defining annual sales budget and update forecasts quarterly.

§  Pipeline: Develop and manage the sales budget and pipeline, ensuring efficient allocation of resources to achieve desired outcomes. 

§  Personnel Management: oversee the US sales network, determining wages, commissions; manage hiring and terminations in cooperation with HR.

§  CRM/CPQ: being proficient in the use of the company CRM/CPQ tools and supporting Salespeople in their correct utilization.

 The ideal candidate will possess:

§  Proven track record of success in B2B sales, with at least 7-10 years of sales management experience, preferably in the automation industry

§  Previous Sales Management responsibility in a high technology sales environment, with performance management.

§  Demonstrated leadership experience, with the ability to inspire and motivate a sales team to achieve goals.

§  Proficiency in CRM software and Microsoft Office suite

§  Deep understanding of the North American market dynamics for manufacturing and automation

§  Deep understanding of customer base

§  Proficient in CRM software and Sales management tools.

§  Excellent interpersonal skills; strong verbal and written communications skills a must, ability in negotiations.

§  Transparent style-and a willingness to appropriately explain difficult issues; ability to think quickly.

§  Ability to prioritize workload and manage multiple projects and tasks.

§  Sound business acumen and strategic thinking skills, with the ability to develop and execute effective sales strategies.

§  Previous experience accurately forecasting and reporting on territory /account activity.

§  Ability to work independently and also in a structured, disciplined sales environment.

§  Ability to travel across North America.

Education & Experience

§  Bachelor’s Degree-4-year College/University degree or equivalent experience preferred.

§  Field of Study: Engineering, Business, Sales/Marketing, or similar.

§  Formal training in consultative sales techniques and experience with sales methodology and CRM

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