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Insights Manager (Market Research)
Detroit, MI

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The primary role of an Insights Manager is to lead moderately complex engagements for clients to assist them with operationalizing customer centricity and to drive their business forward. Responsibilities involve all phases of the engagement process including project management, creation of deliverables, storytelling as well as client management. With exposure to a variety of research methodologies, an Insights Manager is expected to have excellent project management skills, to take ownership of the engagement’s success and have the desire to learn, grow and be challenged.

Please note: remote work allowed


  • Project Manager on moderately complex engagements independently, from start to finish
  • Discusses moderately complex business and research issues with clients independently
  • Easily builds rapport, is responsive, and gains trust with clients relative to project management abilities
  • Foster’s strong client loyalty through exceptional engagement execution and client service skills as well as the ability to discuss complex issues with clients independently

Management & Leadership:

  • Create analysis plans for moderately complex studies – Finds data that matters, make sense of the information and convey the story in a compelling way
  • Adopts and applies the storytelling process and is able to create impactful deliverables on moderately complex engagements and is able to present out in a clear, concise and influencing way
  • Ability to generate additional business by building client trust, through exceptional client service skills
  • Understand clients’ businesses, as well as objectives, and offer strategic suggestions and value-added consulting
  • Effectively oversee the financial goals and profitability of an engagement
  • Successfully lead an engagement team and aid in the development of employees such as setting expectations for team, delegate appropriately and hold others accountable  
  • Provide internal training as well as train clients in various methodologies and provide research recommendations to clients
  • Successfully lead/partner with others in raising level of work (e.g., provide inspiration, set clear expectations) – able to set expectations with team, delegate appropriately and hold others accountable
  • Demonstrates genuine sensitivity, support and encouragement for others with consistent professional maturity
  • Write and price proposals with assistance from Consultant
  • Determine study designs
  • Design complex surveys
  • Present study results
  • Create analysis plan for complex studies
  • Write reports
  • Monitor and remain accountable for financials on a project basis
  • Foster global client loyalty through exceptional project execution and client service skills
  • Manage global clients (i.e. strong client interaction skills)
  • Train clients in various methodologies and provide research recommendations to clients
  • Ability to generate additional global business


  • Bachelor’s degree in Marketing, Business Administration, Communications, Social Sciences (Psychology, Political Science, Economics, Sociology, Anthropology) or related field
  • 3-7 years of research experience focused in a variety of industries
  • Demonstrates well-rounded research skills – strong quantitative (statistical) and qualitative (analytical and report-writing) skills
  • Experience with research approaches for surveying/interviewing consumers, staff, B2B audiences, etc. including telephone, online and mail methodologies
  • Demonstrated engagement leadership skills including motivating team members, mentoring junior staff, collaboration skills, ability to take initiative, etc.
  • Client interface experience including the proven ability to discuss and understand a client’s moderately complex business and research objectives, building a rapport and trusting relationship with clients relative to project management abilities
  • Proactive planning and prioritization skills
  • Enjoy working with numbers
  • Demonstrate well-rounded research expertise
  • Strong sense of accountability (i.e., self motivation) and confidence in both knowledge and abilities
  • Comprehensive client management skills
  • Understand clients’ business objectives in order to offer strategic suggestions and value-added consulting
  • Effectively manage the project team (i.e., Coordinator, Recruiting, Programmer, and Consultant)
  • Excellent leadership skills (i.e., motivating team members, mentoring PCs and Interns)
  • Strong analytical abilities
  • Effective writing skills – ability to interpret results into a meaningful story for clients
  • Breadth and depth of research knowledge on either Quantitative or Qualitative methods
  • Ability to effectively interpret results into a meaningful story for clients
  • Begin discussing complex business and research issues with clients independently
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
  • SPSS skills required for quantitative oriented individuals

The Company:

  • Competitive paid time off including holiday time and a paid company shutdown between December 24th through New Year’s Day
  • Health benefit offerings start on day one, all with significant premium contributions from the company
  • Traditional and Roth 401K plans, offering a 100% company match for up to 3% of your salary and a 50% match on the next 2%, available on your first day of full-time employment 
  • 50% tuition and book reimbursement (up to $3,000/year), available at one year of full-time employment



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