After all the holiday parties are over and the New Year’s ball has dropped, many industries experience a slowdown in January and employees have some extra time on their hands. Instead of staring at Facebook mindlessly, why not use this time for some self-improvement? The first thought that comes to mind for most people is a new diet or joining the gym, which is great for your physical health- but let’s take a look at something else that needs your attention- your “brand health”. When is the last time you updated your professional social media profiles? How long has it been since you updated your resume?
Even if you are not actively looking for a new job, you should periodically update your resume. Did you know that most jobs are filled with passive candidates versus those actively looking? It’s true! Hiring Managers and Recruiters tend to search professional networking sites like LinkedIn and GitHub and reach out to candidates who are already employed. If the opportunity they present you with is appealing, you could have your updated resume reading to go -or spends hours or even days scrambling to put one together. A little effort now, when you have free time, is well worth it.
Speaking of LinkedIn, when is the last time you checked your profile? Perhaps you’ve changed jobs or moved up to a new role in your current company. Take some time to review your summary and update any new skills you’ve learned or add any new certifications. Join a Group to network with others in your industry or follow a company that you find interesting.
While you’re at it, why not check your online presence by simply Googling your name? What comes up as available to the public? Many times, people do not realize their personal Facebook or Twitter timelines are not protected and viewable to the general public…even prospective employers. Don’t worry, it’s an easy fix! Simply go to the websites’ settings and change it from Public View to Friends Only.